Redken has announced Hairdressers United: Stand Together Against Bullying—a new initiative to educate and uplift hairdressing as a welcoming environment for the LGBTQ+ community.
 
As a part of the initiative, Redken has partnered with the It Gets Better Project, a nonprofit organization with a mission to uplift, empower, and connect LGBTQ+ youth around the globe through powerful storytelling campaigns, educational programming, and dynamic community building initiatives.
 
Together, the organizations will embark on a mission to spread the message that everyone can feel safe, authentic and empowered in the hairdressing community, while evolving the hairdressing industry’s LGBTQ+ inclusion practices, and inspire consumer allyship.
 
Through It Gets Better’s unique education modules, Redken will also upskill salon professionals with a training certification soon to be available on Access, Redken’s global education platform. This will allow salons to become a Redken Certified Safe Space Salon, welcoming both clients and stylists to a space that positively influences their career and journey with empathy and understanding.
 
“At Redken, the hairdressing industry is our passion, and we believe in the power of the salon and the sense of community it can create,” says Shane Wolf, global president, Professional Products Division at L’Oréal. “We knew we had to share this message of hope, not only with our community, but with anyone out there experiencing bullying who might also find a home in this industry. Partnering with the It Gets Better Project to spread that message will help support millions of young people worldwide.”

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